Goal Setting in Digital Marketing Strategy

 In this post I'll be talking about how a business can successfully set the various goals for their next digital marketing campaign, be it boosting sales, getting those sign ups for email newsletter, increasing the followers on social media platforms, or ranking the business higher on those search engines ! Now lets get started, 

The most obvious step is to setting clear goals now this depends on the industry a business operates in, or the preferences of the businesses themselves, it could be anything ranging from boosting the sales, increasing the brand awareness on various social media platforms, or driving more clicks on the websites and getting the visitors to spend more time on the websites, the goal setting should always be done keeping in mind the end goal a business has in its mind for the upcoming campaign. Getting noticed and having a presence both locally and on the web is important for getting those sales numbers high and up the roof, for this listing the business on the local directory and setting up a basic website help big time, maintaining the social media platforms and engaging with your audience on a regular basis just might help you to create that brand awareness in your target audience. Using the search engines and optimizing the text on your website to rank it higher on the search pages for the keywords relevant to your business also pay big time in your growth as a business, as word of mouth is always the best way forward, because as customers and visitors we value nothing more than just genuine reviews and feedbacks from real customers aka 'humans' is what makes that purchase decision in your to be customers mind. 

At the foundational level, your digital marketing plans should be geared for the long term, as quick results and quick boosts in sales might be exciting in the short term but it is of no use if the business is not able to sustain those levels of growth in the long run, making the use of analytics provided by the various platforms helps turn a businesses goals from that short term perspective to a long term perspective is very beneficial. Remember a good plan must be based on the foundational knowledge and basic concepts but also adding the forward looking approach and flexibility in the plans is a key to success. In the upcoming posts we will be looking more into the specific terminologies of digital marketing such as keywords, search engine optimization popularly know as SEO, and many such aspects which we can deep dive into and form specific strategies. Grateful for your time invested in reading this.